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Director Speak

Technology, Processes and Innovation.

Mr. Rakesh Yadav

Given the opportunities that an emerging economy like India has to offer, we need to create multiple drivers of growth by investing in the products and services of tomorrow. We need to leverage our internal competencies that are aligned to these opportunities and this realignment should be given shape through significant investments in technology, processes and innovation. We are happy that we have been able to foray into various new categories which have gained market standing over the past few years. The future challenge is to create an efficient supply chain together with the enhancement of logistics infrastructure to grow new categories.

The priority is to create a structure for the future by managing the talent we have across all regions. The structure has to assimilate with whats happening out there in the market. No longer we are living in a static market place. So all our future focus should be employed to evolve and become a customer centric company to the core. The challenge is not only in optimizing the supply chain but also in customizing the supply chain to every type of product that we are in.

Being given the responsibility of leading innovation my job is to deliver. Delivering comes by making the network grow-through new business, new disciplines and carving out infrastructure in the emerging tier 2 cities which will drive our businesses in the next decade.

Its time Airstate Cargo and Couriers rise like the proverbial sleeping gaint with a lethal combination of size and deep pockets of an experienced player and with the speed and aggression of new comer.

(Author is the zonal director of north India with additional responsibility of branding and sales. He is the innovation leader for new service verticals.)



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